It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first.
We want to play an essential role in everyone’s childhood – being the most passionate family owned toy company.
We love to make toys that inspire children’s imagination and creativity – building wonderful memories that last forever!
The design relies on experience in playing as well as the educational potential. Clearly all of our products are worry-free for children. In order to maintain sustainability for humans and the environment, our ”Corporate Responsibility” sets high standards for the used materials, as well for the production cycle.
We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z.