Great synergy potential for the brands Schuco and Spark
The Simba Dickie Group has acquired a stake in model car manufacturer Minimax with effect from July 1st 2021. Founded by French car enthusiast Hugues Ripert in 2000, the successful model car manufacturer has been present in all major markets for years. Its models are mainly produced under the brand Spark and are focused on the racing sector. Both companies see high potential in this cooperation for the development, production and marketing of their product ranges. The Schuco brand will be integrated into the joint model car group Minimax in order to benefit from important synergies in the coming years. The management will be taken over by Hugues Ripert, who also holds a majority stake in the joint venture. Minimax was founded in 1998 and released their first Spark models in 2000. The company is made up of over 1,200 enthusiasts working from eight different countries.
Florian Sieber, CEO of the Simba Dickie Group: "We are joining Minimax and plan to concentrate our model car business there in the long term. At the same time, we are bringing the Schuco brand into the newly created model car group and will do everything in the next years to give the brand new shine thanks to the great synergy potential."
Oliver Naumann, Managing Director of Dickie, welcomes the new partnership and adds: "The new structure will give us the opportunity to manage the development and production of Schuco models in the future, independent of suppliers. It will be easier to ensure the production and quality of our model cars."